DENVER — For a stadium or arena name to become second nature in how fans refer to it, it must stick. Even a corporate name can work in this regard if it’s the right name. The names that work are snappy and bear the names of companies that withstand downturns and market ebbs and flows: Coors Field. Busch Stadium. Ford…

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Andrew Mason
Author

Andrew Mason has covered the NFL for 21 seasons and the Broncos for 16. Over the years, he has contributed Broncos content to CBS Sports, The Sporting News, The New York Times and the Broncos' official website. He also worked three seasons with NFL.com and two years with the Carolina Panthers' official site. He is the author of "Tales from the Denver Broncos Sideline" and he lives in Denver with his wife and daughter.

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